Which One Are You?

Which One Are You?

Every social media network has an audience that is broadly segmented across seven, recognised, different types: 

Creators – network members who are focused on creating and sharing original content. 

Conversationalists – network members who will actively participate in any kind of conversation, contributing value with their views. 

Critics – those perennial naysayers who will always find something to criticize. 

Collectors – members of the network who collect articles, posts, people, communities. Some of them turn out to be really good curators whose collective works deliver great value in themselves. 

Joiners – members of the network who get the thrill of participation from interacting. They join discussions and try to interact any way they can. 

Spectators – sometimes called, somewhat less kindly, “lurkers”. These are members of the network who spend time listening and watching with little inclination to actively participate in anything. 

Inactives – pretty much a self-explanatory term these members of the network join but will turn up sporadically. They are the ones whose profiles are not fully filled in and whose engagement with the network is spotty at best. 

Which one are you? 

(Excerpt from a forthcoming book on Hangouts and Brand Impact).